Doosan Opens Duty Free Store

Doosan Group announced on May 20 that it has opened Doota Duty Free Store at Doosan Tower, the heart of the nation’s major shopping district in Seoul, opening the era of duty free in the up-and-coming area Dongdaemun area.

The Doota Duty Free Store now occupies seven levels of the 36-story Doosan Tower Building, with the store totaling about 16,825 square meters and offering over 500 brands. Using the initial of “D,” its floor levels are labeled as D1 to D9.

The D1 floor has four global leading cosmetic and perfume brands, including Estee Lauder, L’Oreal, as well as well known other premium brands such as Louis Vuitton, Moet, Hennessy and LG Household & Health Care. Luxury watch and jewelry brands will open their stores on the D2 floor in July.

The second floor, to open in July, will have luxury jewelry and watch brands such as Chopard, Breitling, TAG Heuer, Zenith and Baume & Mercier.

Accessory brands that sell sunglasses and jewelry, such as Swarovski, Pandora and J.Estina, are on the sixth floor while domestic brands and character shops, including Bruno Magli, Cath Kidston, Daks and Kakao Friends, are on the seventh.

The Doota Duty Free Store is located in Dongdaemun, one of the popular tourist attractions. It plans to make the best use of its locational advantages and actively promote the regional coexistence.

It is also planning to carry out various marketing programs, including the “365 Fashion Show” and a joint Dongdaemun marketing campaign, to help promote “win-win growth” in the region in the future.