Doosan has taken its first steps into direct sales by acquiring a majority stake in one of its top performing dealers, Genesis Forklift Trucks Ltd.

The move signals the Korean company’s intention to build on recent investments in both expanding its product range and establishing its UK parts distribution centre.

Genesis is already a leading light in the Doosan network, regularly challenging for Doosan UK’s top dealer status over the past five years.

Founded in 2001, the Huntingdon-based Genesis business is valued in excess of £2m, the founding members will be staying on as directors, DIUK’s general manager, Tim Waples will take over as Chairman assisting with the next stage in the business’s development.

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